"We are working in Italy to realize the LAP project, the largest permanent laboratory of Public Art in Europe. Public Art is built in urban areas with the Community for the Community."
Elisa Laraia Art director LAP Public Art Award
click on image to watch Video Spot 2016
LAP Laboratorio permanente di Arte Pubblica is a project by Art Factory Basilicata Association. Born from a geo-cultural analysis of the Basilicata region and starting from a constant dialogue with cultural associations, institutions, local authorities, citizens brought forward from 2004 to 2009, the public art project LAP responds to the expressed need of the "new clients", the Communities, to tell their stories and to live the urban space as a place for reflection on contemporary art and discovery of new ideas in interpreting the daily life through the interaction between artist and audience.
2009 | 2016
6 projects of public art made in Basilicata: Elisa Laraia, Alessandra Andrini, Andrea Nacciarriti, Orfeo Hotel Contemporary art project, Mariangela Capossela and Liviana Davì, Marco Rossetti; 100 events, including urban screen, conferences and urban lab for seven years in the streets of Basilicata, Higher Education University in partnership with the UNIBAS dedicated to 20 artists from all over Italy and the world with a number of experts at the national level such as Anna Detheridge, Theorist of Visual Arts, Essayist, President of Connecting Cultures; Emilio Fantin, Artist, University Professor; Bianco and Valente, Artists; Mariadelaide Cuozzo, Professor of Contemporary Art History, University of Basilicata; Francesco Marano, Lecturer in Visual Anthropology, University of Basilicata. 70,000 potential users per day with the Urban space platforms, seven 2,50 x 5,00 m exhibition spaces in the city of Potenza, 50,000 users in the field of visual arts and 300 national and international artists involved in the web with the first edition of the Public Art Award, with Spencer Tunick, the great name of contemporary art as President of the Jury.
The LAP, which opened in 2009, transformed the city of Potenza in an unusual exhibition space, with its 7 permanent exhibition spaces, billboards of about 5m x 2,5 m distributed in the city according to a path of fruition studied on the greater transit point. From 2009 to 2012, the contemporary art critic Roberto Daolio, an expert on public art projects, have curated the LAP; The project starts with the popularization of the concept of public art with the conference “Public art today” and the exhibitions of the site-specific works “White hole” by Alessandra Andrini and “Chronicle” by Andrea Nacciarriti, made after a period of stay and comparison of the artists with the territory. Since 2012 it has started its journey trying to involve the entire landscape of Basilicata, using the urban screens, video projections on buildings of the region. In October on the occasion of the Festivals of Festivals in the section dedicated to Hosting partner for Festival@ Matera 2019 , Art Factory Basilicata Association presented the LAP project making the proposal to contribute to the application of Matera 2019 with the expansion of the LAP on the urban space of the city. “For Matera the LAP immagine to replicate the 5m x 2,5 m locations in the new part of the city and placed permanent stations of urban screens in the Sasso Barisano and Caveoso that illuminate the architecture telling the identity of Basilicata from an anthropological perspective, entrusting from time to time with Italian and international artists.The Festival of Festivals hosted the first urban screen of the LAP in 2012, the work Private Conversation, on the Church of Purgatory’s wall in Via Ridola and on the opposite architectural plant, in collaboration with Galleria Opera Arte e Arti. From August to September 2013 six events have illuminated through the technique of Urban Screen the Historic Palace in Piazza Gianturco in Acerenza, the Convent of SS. Crucifix in Forenza, an historic building in Via Roma in Calvello, the Building of Offices in Corleto Perticara, Francesco Stabile Theatre in Potenza, the neighborhood of Via Buozzi in the Sassi in Matera. The events were preceded by an action of involvement of the people of the region through urban workshops. The users were men and women, young and old, from 7 to 90 years and beyond, with whom the staff of the LAP worked on closely with the cooperation of the government, associations, schools and the entire community of the countries involved. The workshops in urban areas have produced video interviews, which explore the deep connection of the inhabitants with the territory. The citizens of Basilicata, have so become the protagonists of the LAP, their identity has come to life on the facades of historic buildings of the region, and their voices have propagated in the urban space, squares, alleys, each telling their own experience, places of affection, poems, dreams and aspirations of a region that chooses contemporary art to illuminate its history, including memory of the past and anticipation of the future. The LAP has begun the journey to build an ethnoanthropological mapping of the region and to transfer experiences from one country to another. In order to meet the needs of the regional community with a push towards Italy and the world, the LAP in 2013 launched the Public Art Award, the first international competition dedicated to Public Art that aims to explore the Basilicata region. The first edition of the international competition LAP | Public Art Award has allowed Basilicata to leap to international attention, reaching an audience of 50,000 users in the field of contemporary art and involving the community of the Public Art Award social network, in continuous evolution, more than 300 professional artists from France, England, Japan, China, Argentina, USA, Mexico, Spain, Ethiopia, Albania, Australia, Holland, Switzerland, South Africa and Italy (Basilicata, Campania, Calabria, Sicily, Apulia, Lazio, Tuscany, Lombardy, Sardinia, Veneto, Emilia Romagna, Umbria and Marche). The LAP with the Public Art Award in partnership with the University of Basilicata, Department of DiCEM, brought in Basilicata Higher Education on Public Art held in Potenza and Matera from 16 to 22 September 2013 with highly qualified teachers: Anna Detheridge, Theorist of Visual Arts, essayist, president of Connecting Cultures; Emilio Fantin, Artist and Professor; Bianco and Valente, artists; Mariadelaide Cuozzo, Professor of Contemporary Art History and Francesco Marano, Professor of Visual Anthropology at University of Basilicata; and hosting 20 artists from all over Italy and the world selected by the Competition. The 261 works submitted to the competition have contributed to the creation of an archive of projects created specifically for the Basilicata region, now available to 131 towns of Lucania to achieve the objective of the LAP: the creation of the first permanent public art laboratory at regional scale in Italy. The jury of the LAP | Public Art Award 2013, composed of the President Spencer Tunick, an artist of international renown, and by the commissioners Bruno Di Marino, an expert in video art, and Basak Malone, New York gallerist, selected among the finalists the two winners of the first edition of the Public Art Award: the group Maria Angela Capossela & Liviana Davì, with the project “The display of the bedsheet” and Marco Rossetti, with the project “Sublime Bother”. Between May and September 2014 the realization of these works will take place throughout the territory of Basilicata. The LAP has set up a publishing project LAP & Smart places dedicated to the territories that both host the project and follow its communication at all stages of its development, a new way of meeting art and culture, a sheet of paper with the shape of classical map of the area, ready to host content suggested by the realities of the territory from the perspective of full and wider dissemination of its needs.In its tour 2014 the LAP has brought in the Basilicata region the winners of the LAP | Public Art Award 2013: "The display of the bedsheet" by Maria Angela Capossela and Liviana Davi and "Sublime Bother" by Marco Rosseti. The tour started in July in Potenza, to get to Castelgrande Lauria, Rivello, Barile, Matera on August 25, Calciano on September 5 and it continued to Rionero in Vulture, Calvello and Muro Lucano. The works selected by the jury, made up of the President Spencer Tunick and the Commissioners Bruno Marino and Basak Malone, have involved the whole community of Basilicata from March to date. In March Marco Rossetti started his journey through the Basilicata creating an unprecedented photographic story of the region, translated into 6 different postcards produced in a limited series of 200 and distributed in shops. The popstcards depict the beauty of the region partially covered by disturbing elements that ironically invite the viewer to learn more about this land yet to be discovered. Since last May, the artists Maria Angela Capossela and Liviana Davì have also visited Basilicata with their work "The display of the bedsheet", which, starting from the ancient tradition of the exposure of the sheet after the wedding night, reflects against the violence against women, to subvert social positions and transform the meaning of the stain in gender awareness. They have met women that represent a real sensitivity on gender issues, first of all the women of the Association Telefono Donna Casa delle Donne Ester Scardaccione of Potenza, the only centre for anti-violence in Basilicata, whose President is Cinzia Marroccoli, and that is partner of the LAP. There were many women in the streets of Basilicata ready to bring a bedsheet to make, once formed a circle, the very liberating gesture of the launch of color in all variations, except for the red. The coloured bed linen have been shown in all the cities visited by the LAP; in Matera, on 24 and 25 August, the district Malve in Sasso Caveoso came back to life through the exposure of Capossela and Davì' sheets, an important element for the application of Matera in the European Capital of Culture 2019, with the LAP, the Committee of Matera 2019 and the Superintendent of the Artistic and Entnoantropological heritage of Basilicata whose activities are supported by the LAP. The project LAP Laboratorio permanente di Arte Pubblica works on community involvement for the creation of a storytelling, a choral tale of traditions, secrets, needs of our region. The Citizens of Basilicata are the first protagonists of the artistic collective action designed to produce an audiovisual documentation for the creation of the ethno-anthropological heritage of Basilicata through urban laboratories, involving the community from time to time. In different town of Lucania the daylight illuminated urban workshops and collective performance, while at sunset, the streets were lit by the urban Screen of the LAP, video projections on historic buildings, which carry from place to place the works of Public Art Award and the work Private Conversation, ethno-anthropological portrait of Basilicata with the faces and voices of the community.
The LAP in 2014 has continued to explore the artistic research on the international scene through its partnership with the Celeste Prize. On November 15 in Milan at the prestigious Assab One the LAP awarded the project "Be Hobo, poveri con stile" by Italian artist Jukuki. A project that makes the economic crisis a real brand, where the fear of an impending austerity speaks by advertising slogans. A double challenge then: on the one hand, the criticism of marketing that tries to make everything a product, the other an invitation to be elegant even in living as a homeless person. The work of Jukuki will be installed in one of the permanent seats of the LAP in the city of Potenza. An interesting ironic cue on youth in the community of Potenza, a public art project in line with the social objectives of the LAP.